ParkMate x Les Mills
‘;The challenge
We were tasked with creating a seamless digital member journey for Les Mills New Zealand that would enable thousands of members to park at their gym and receive the member free parking period, while they concentrate on what they were there to do, exercise.
Several factors prompted the creation of the solution
– The current product required too much manual input from members
– Existing solution also failed often meaning distress for members
– Lack of an optimal solution in the market
– The want to remove parking stress for members
– The evolvement in license plate recognition (LPR) technology
– A solution that set ParkMate and Les Mills apart from the market
The current solution at Les Mills required members to perform a number of actions in order to ensure they could take advantage of the free parking their membership permitted.
We came together with a few venders to brainstorm how we could effectively eliminate the need to do anything parking related when visiting the gym. The outcome we were looking for, once an account was setup, would completely automate the entire process, with no need to do anything parking related.
Meet Charles
Commercial Property Manager – Les Mills
We launched an integration with the Wilson ParkMate app for our member parking at Les Mills Auckland City in February 2023. Integrating with ParkMate allows our members to validate their parking simply by signing in at Les Mills reception in their usual way – no additional steps required. Members are allocated 120 minutes of free parking and can pay automatically for any additional time via the ParkMate app. The ParkMate team were a pleasure to work with – personable, efficient and reliable. Implementation was smooth, with ParkMate available and willing to work through any minor issues in collaboration with our team, and we’ve seen a significant improvement in our member satisfaction regarding carparking since the launch, with the experience described as ‘night and day’ versus our previous process.
Meet Danu
Founder – RUSH
Solving the plate processing problem had three key aspects: (1) the camera positioning and configuration, (2) the AI and image processing optimisation, (3) the actual API integration work. RUSH and ParkMate worked closely to develop a pilot plan using the R/VISION platform that elaborated a set of experiments to undertake working through different settings for camera placement and enhancements to plate/image processing algorithm. Lastly the API integration and integration with the AXIS LPV solution was a collaborative effort to understand and ensure that as the system scaled, it both met capacity growth requirements as well as maintained a fully automated solution.
Meet Steve
GM Commercial – ParkMate
Through our existing relationship with Les Mills, we discussed the opportunity to better deliver a parking experience for their members. We already had a great product in ParkMate to facilitate the parking aspect, we just needed to innovate a full solution to the entire customer journey. Through discovery, working with our talented venders Rush Digital and Les Mills, we were able to idealise a solution to not only deliver a frictionless process for Les Mills members and adding to their value proposition, but to also add to our products functionality and provide a real point of difference to our customers.
ParkMate AutoMate
ParkMate is not only an app that allows users to find a park and pay online, but a digital platform with multiple faceted functionality that benefits and streamlines, both the parking for customers and business management solutions.
In a nutshell, the solution is focusing on reducing the time to facilitate parking for a customer while also providing a streamlined management solution for businesses.
Once a business has been integrated with the ParkMate platform, customers simply need to create an account on ParkMate using the same email as their membership, enable LPR and then get on with hitting the gym.
On arrival the cameras detect their number plate and auto start a session with ParkMate. Once parked the member scans their membership QR code which then checks the database for permissions, sends a request for the free period to ParkMate and ParkMate applies the promo to the existing open session and enables the free parking period. When the member leaves, the cameras detects their vehicle and closes the parking session. If the time is within the free period, no fees are charged.
The solution is fully customizable for any business from rates, to free periods and permissions and can even be a closed membership site that only members can see and use.
Welcome to ParkMate AutoMate.
Project Timeline
Opportunity for businesses and customers
The main audience are membership entities with parking spaces and where a scan in or condition of entry is required.
Unlock exclusive parking perks for your business with ParkMate AutoMate. Tailored to meet the parking needs of your team and guests, our membership options ensure hassle-free and convenient parking solutions.
AutoMate your parking solution now
Reserved parking slots for key team members.
Customizable parking preferences for flexibility.
Access control features for enhanced security.
Dedicated account manager for personalized assistance.
Priority access to designated parking areas.
Streamlined payment processes for seamless transactions.
Monthly parking reports for expense tracking.
24/7 customer support for immediate assistance.
Ready to simplify your parking routine so you can do more? Let ParkMate AutoMate take the wheel
User Friendly App
LPR to start and stop your sessions automatically.
Favourite icon – for car parks you frequent.
Easy navigation in map view.
Parking reminders – SMS – Push Notifications – Emails.
Have default Registrations and payment methods for easier confirmations.
Parking Convenience
Find and book your parking in 3 taps.
Parking products to suit your needs – All day parking – Casual – Monthly subscriptions.
Say goodbye to physical tickets – We’re environmentally conscious.
Corporate Accounts / Staff Parking and Business Bookings
Regulating Staff and guest parking.
Convenience of Pre-Booking.
Pay for your rntire fleet from a central payment source
Managing fleets across the country.
Monthly Parking.
Statements and reporting.
Car park enforcement (Opitonal).
24/7 Support
We are always here to help. Our ParkWatch team are always monitoring the carparks.
Give them a call and they will help sort out any parking issues any time of the day or night